Marketing has changed a lot in the last few years. While some traditional techniques are still in use today, advances in technology have led to some additional possibilities. Online video is one such development and in this article, I will discuss the benefits of video marketing and why it is good for your business.
Everyone uses different types of marketing strategies and the aim is always to get more traffic to the website. You need to take some time to examine and plan whether each strategy is really a good fit for your business model. If you think the video is worth watching then you will find it to be a useful tool to use in your marketing. Of course the benefits of video marketing There are many reasons why you should use video in your online efforts.
Once you invest the time or money in making a video it will work 24/7 for you 365 days a year. Yes, just such a small investment on your part will bring amazing returns in the long run.
When you look at the long-term picture it’s not hard to see why the benefits of video marketing would be good for your business. This is definitely the most cost-effective way of marketing your business. Traditional print advertising has a very short shelf life, especially in these days of the Internet. It is very difficult to track where your visitors are coming from and how they are finding you.
With online video you are able to track where your audience is from, exactly how many people are watching your video, and for how long they are watching your video. This is another reason to see the benefits of video marketing. You are able to get very accurate monitoring information which is extremely useful for you. Once you know some of these statistics you can start targeting your videos better.
If you are a small business owner you should really take advantage of video. Once you have your video, it will be on the internet forever and will bring you brand new subscribers every week, week by week. It is a very low-cost system, which provides you the benefits of video marketing. You will also find it very affordable.
You really don’t need to go out and buy expensive camera equipment if you’re making normal videos with yourself on camera. Have you heard of Flip Camera? It’s a tiny camera, actually the size of a smartphone, that shoots great videos. Moreover, if you have a smartphone like iPhone then you will be able to experience the benefits of video marketing. With the iPhone in particular, you’ll find that you can get some of the best results out of high-definition video available.
If you want to create video sales pages or convert articles to videos you will need some package that can handle this. Even better, outsource it to someone who will get the job done for you. Just send them your text sales page format and let them do the rest. By doing this you are getting the benefits of video marketing while focusing on other aspects of your business.
You will need a computer to process the video. The files can be huge at times as the video takes up a lot of space so make sure you have a hard drive large enough to store your results. Also, make sure you have a good-sized memory on your computer. For example, if you’re using a Flip camera, the video files tend to be quite small, so you may turn to that type of camera when exploring the benefits of video marketing.
Visual Engaging Format
Imagine for a moment that you are looking to purchase a product and you have landed on a sales page. how long is it? Are you faced with the prospect of reading what looks like an encyclopedia when you just want the facts? The benefits of video marketing can certainly be considered useful here. That’s the problem with many sales pages today. They are full of fluff and just too long. Our attention to detail will only take so much.
Video gives you the ability to have a more visual experience. You may hear someone talking about the prospect of actually demonstrating the product along with the sales page. Having a visual experience is definitely one of the benefits of video marketing.
Branding Yourself
With a static sales page, no one knows who you really are and if you really exist. There are a lot of fake pages on the internet making wild claims and it is easy to fall for them.
The video will allow you to show yourself and it builds a level of trust with the audience. Basically, you are branding yourself and your company. Of course, even if you’re making use of the benefits of video marketing, you might not want to physically show yourself to the whole world. This isn’t a problem because you can still have a video with plain text and narration. This will be a video sales page and a new way to market yourself.
Video Marketing Tools
How can you do your marketing with video? Here are several options for you. It takes work and patience, but will quickly deliver the most benefits of video marketing. Firstly there are many tools out there that can help you to create your online video and help you to get the benefits of video marketing. If you find you don’t have time to do it just outsource it to someone who does this sort of thing. You will find that they have the necessary video marketing tools to get the job done.
Having a full video means that you have a chance of getting backlinks back to your website. Once you put it on other sites you will get a backlink of your site. This has the added importance of giving you more website visitors. Are you starting to see the benefits of video marketing today?
Viral Video Marketing
Once your video is created it should be uploaded to video sharing sites like YouTube. If enough people like your video it will go viral and spread to other sites. You can also share it yourself on sites like Facebook. This is known as viral video marketing.
When a video goes viral you have the advantage of getting more traffic to your website and improving your conversions. These are more benefits of video marketing. As you progress with online video, you will discover more video marketing secrets.
Conclusion
Studies have shown that we prefer watching videos rather than reading dry static text. Video is what we grew up with and it’s familiar to us. You never need to struggle again when it comes to getting customers and sales.
You can create video content very quickly. Compare this to text and you can see why video marketing is a good bet. For example, writing a sales page or article can take a long time.
Video Marketing Secrets
One of the most powerful business-building strategies on the Internet is video marketing. Video can be your unfair advantage in breaking up the clutter and grabbing attention. This marketing can also be used to increase your Google ranking, generate more traffic to your website, convert more visitors to your list, and sell more products and services. Done right… nothing is more powerful than video when communicating your message.
Let’s take a look at the benefits of the secret of video marketing
There’s a Small Window of Opportunity
Video marketing is one of the biggest marketing opportunities for business owners to come along in years! If you haven’t gotten into video marketing yet, you might think it’s too late. Luckily for you, most of your competitors are not aware of this window of opportunity. They still think that video marketing is for teens who hang out on YouTube.
For businesses that want to tighten their grip on their competition, video is the perfect tool. With your video, you can not only get ranked on Google’s page one but it’s possible that your business can get multiple listings on Google’s page one using just one video and distribute it on different hosting sites. can go. And think about it, every time your video ends on page one, chances are your competitor will be pushed back to page two.
Surely at some point, your competition will realize they are missing the boat and will soon start using video marketing as well.
The Invisible Benefits
I call it invisible profit because most of those who use this marketing to build their business either have no idea how to maximize this powerful strategy or don’t even know that this strategy exists. The strategy is called “backlinking”. Backlinks are just a link to your website from another website/web page. The bottom line, the more backlinks you have, the higher your Google ranking will be.
This is the main reason why you might want to start using video marketing right now! If you distribute each video through a distribution service like Traffic Geyser then just one video should generate 50 to 100 backlinks. If you started video marketing today, a year from now your business could have over 10,000 backlinks! In addition to the obvious advantage of dominating your keywords on Page One of Google, your competitors will be left in the dust, needing to build an almost insurmountable number of backlinks to catch up.
